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Sail Ship Coffee

A Better Way to Transport Coffee

Introducing our first ever coffee transported by sailboat across the Atlantic Ocean: Sail Ship. We’re always looking for ways to tread more lightly. It’s part of being a B Corp business, but it’s also been at the heart of Origin’s mission from the very beginning.

Our commitment lies in changing mindsets and practices while meeting global standards of social and environmental performance, transparency, and accountability. We are thrilled to be welcoming Sail Ship coffee to our line-up: a project that embodies this commitment, and exemplifies how coffee can be a driver for positive change.

The Journey

The coffee’s journey from Brazil to Cornwall begins aboard one of the world's first industrial-scale, sail and solar-powered, decarbonised cargo ships, before embarking on a voyage across the Atlantic to Le Havre, France. This innovative sailing vessel is the creation of TOWT, a company revolutionising maritime transport by reviving the traditional concept of sailing cargo vessels with modern technology. We're proud to be supporting TOWT with early adoption, and thrilled to share our first steps towards a much larger commitment to this movement.

Our goals are ambitious for the wider scope of this project. We envision and have mapped out a significant increase in the volume of our coffee shipped this way in the coming years. As our shipping volume increases, we'll work towards key milestones, including commissioning the ship to dock directly in the UK. While current logistical and cost constraints necessitate road transport from France, direct UK docking will eventually allow us to eliminate this leg of the journey, and the associated emissions.

The Environmental Benefits

One of the biggest challenges in achieving carbon neutrality for coffee is transportation. With maritime transport emissions accounting for around 3% of global CO2 emissions*, and a staggering 20% of sulphur dioxide and nitrogen dioxide emissions worldwide**, sailboats are gaining traction as a sustainable transport option.

Sail cargo can achieve between a 95%-84% reduction in CO2 emissions compared to average container carriers. Diesel container carriers emit between 10.2 and 33.1gCO2/t.km***, while sail cargo emits only 1 gCO2e/t.km****. This means, our Sail Ship coffee could reduce CO2 emissions by as much as 3.9 tonnes CO2e per container compared to average diesel-powered sea freight.

“The revival of cargo transport under sail ship offers so much opportunity, and we are thrilled to be adopting wind propulsion as part of our carbon reduction strategy. By sailing coffee, we're joining our producers on a journey to harmonise with nature and deliver exceptional, specialty coffee in the face of rising climate challenges.”

Sarah Walker

Sustainability Manager

Coffee in Focus

Championing conscious cultivation and community values, our Sail Ship coffee brings together the finest varieties of the Menezes Ribeiro family farm: Mundo Novo, Acaia, Icatu and Yellow Catuai. With a near constant temperature of 20°C all year round, and shade provided by the hilly topography, the farm’s geographical location is ideal for quality coffee production. Low-impact natural processing produces a sweet and balanced profile that showcases the beautifully unique terroir of the Mogiana region. 

We’ve roasted Sail Ship coffee two ways, to suit espresso and filter brewing, and is also available as Nespresso® compatible, certified home compostable pods. 

Producer in Focus

Third-generation coffee farmers and brothers Fernando and Felipe Menezes Ribeiro converted their family's São Paulo farm from commodity to specialty coffee production back in 2018. This transition helped them command premium prices for their product, ensuring a better livelihood for their community of dedicated workers. With a focus on responsible land stewardship, the brothers cultivate coffee on their 150-hectare plot in Brazil's lush Mogiana region, ensuring the coffee plants coexist harmoniously with native woodland and wild flora.

FAQ

Why aren’t you shipping coffee by sail all the way to Cornwall? 

A: While our goal is direct sail freight to Falmouth for maximum environmental impact, this initial 19-tonne shipment by sail from Brazil to France is a critical learning phase. So, while not perfect at this stage, we have been able to test the new system with a significant volume. Working closely with our partners BELCO, we're actively building upon and refining our operational logistics, paving the way for future shipments to sail directly to Cornwall.

What happened to the coffee when it got to Le Havre? 

A: Having crossed the Atlantic from Brazil, the sailing vessel docked at the port of Le Havre. At BELCO's warehouse, also in Le Havre, the coffee then underwent thorough in-house quality checks. From there, it was transported to our Cornwall roastery via a combination of ferry and road travel.

How much coffee are you shipping by sail per year? 

A: 2024 was our first year shipping coffee by sail and we’re proud to have transported 19 tonnes (1x container) in this way. In 2025, we will be shipping a minimum of 2x containers by sail.

What is the carbon saving of shipping by sail vs diesel-powered cargo ships? 

A: Sail cargo can achieve between a 95%-84% reduction in CO2 emissions compared to average container carriers. This means, our Sail Ship coffee could reduce CO2 emissions by as much as 3.9 tonnes CO2e per container, when compared to average diesel-powered sea freight. This calculation applies to sea freight only and additional factors such as road logistics will contribute to overall emissions savings. Please see our sources page for further reading.

What are the other environmental benefits of sail boats compared to diesel-powered cargo ships? 

A: Wind-powered ships eliminate the sulphur dioxide emissions and greatly reduce the noise pollution associated with conventional diesel-powered sea cargo.

Why is this coffee more expensive than other espresso blends? 

A: Several factors contribute to the higher cost of coffee shipped by sail compared to conventional cargo ships, including smaller cargo hold capacities and underdeveloped infrastructure. Given that the revival of sail ship transportation is still in its infancy, we would expect these costs to decrease as the demand for coffee shipped in this way, and the availability of vessels grow.

Sources

Please see our sources here for further reading.